Effortless flexibility and dynamic anatomical sophistication is elegantly executed in the 730Vs. Through the newly designed sole unit and soft, stretch upper materials, this product truly moves with your foot and adapts to your movements. New Balance, is dedicated to helping athletes achieve their goals. It's been their mission for more than a century. It's why they don't spend money on celebrity endorsements. They spend it on research and development. It's why they don't design products to fit an image. They design them to fit. New Balance is driven to make the finest shoes for the same reason athletes lace them up: to achieve the very best.